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‘GO RED, GET PINK!’ with Maybelline New York
The specially designed casing is a first for Maybelline and a first, too, for the local artist. FleeCircus, otherwise known as Lee Wai Leng, a graduate of LaSalle, has been at the forefront of the local illustration scene, working her pencil for luscious, whimsical renditions of butterflies, ladybugs and more.
Putting the spotlights quite firmly on the shining stars of our local design and creative scene, Maybelline has commissioned Lee to create a beautiful, surreal portrait of the Maybelline girl. She’s relaxed yet confidently chic and oh-so-New York.
And of course, it won’t just be the pretty casing that’ll draw your attention. Every Maybelline PINK IN BLOOM limited edition set (which comes with the collectible case and a free refill) has an even bigger purpose – because a portion of the proceeds from every set sold will be donated to Action For Aids (AfA).
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Press Release
Photographs of Launch
(Updated: 27 May 2008)
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