AfA is doing it better with smaller premise.
To combat rising rental over the last few years and uncertain economic outlook locally, Action for AIDS Singapore (AfA) will soon be
moving to a smaller office in May. The new (smaller) premise at 9 Kelantan Lane #03-01 Singapore 208 628 and is only a few steps away from the current location.
(Updated: 31 May 2013)
The new premise spots an open-concept layout, which aims to facilitate discussions, create new synergies and opportunities to help us do it better. This relocation also marks a new beginning in our continued efforts over the last 25 years of advocating, protecting and educating Singapore about HIV/AIDS. It is part of our effort in providing a better working environment while increasing effectiveness and efficiency.
We’re excited about the move and the benefits it will bring but we understand that this is always a stressful period for everyone involved. Do expect intermittent disruption to services, but we’ll be working hard to make this transition as smooth as possible and AfA plans to release updates and briefings on the move over the next few weeks. You can help by kindly update your address books and or database to reflect this change today.
We’ll see you in May and watch this space for an exciting new website too !
Note: this move does not affect the operations of our clinic, which is situated at 31 Kelantan lane.
Softer, Progressive AfA
(Updated: 19 Dec 2012)
We are proud and very excited to present our new logo and visual identity. This is the third iteration, the original logo was designed by Immortal, the second by Saatchi and Saatchi, and this version is once again provided by Immortal.
The AfA identity was due for a revolutionary update. Formed in 1988, AfA has evolved its functions and objectives – from the promotion of basic public awareness of HIV/AIDS and starting up support and assistance for persons living with HIV infection, to the present day role that requires greater coordination and collaboration, delivering complex prevention and care programmes in a globalised and connected society. We have retained our mission to enhance understanding of HIV/AIDS and combating discrimination and stigmatisation of PWAs.
The new identity has taken a softer graphic approach to reflect the following attributes: love, care, support, community, dignity and advocacy. We have introduced a lowercase typeface to demonstrate a softer side of the organisation. The flow of the typeface has a hint of the awareness symbol - fight against AIDS. The ligature of the alphabets evokes – care, support and community. The change to a deeper RED and the use of Grey is a more progressive usage of colours for the organisation.
The stunning new graphics reflect greater confidence and clarity as we face new challenges in our mission to reduce the impact of HIV/AIDS in Singapore.